Tracker / cookie nameProviderPlatformPurposeDurationLegal basis
Firebase Analytics SDKGoogle (Firebase)iOS, AndroidAudience measurement and user behavior analysis within the application (screens visited, actions performed, conversion funnels)Until uninstallation or consent withdrawalConsent (art. 6.1.a GDPR)
_gaGoogle Analytics 4WebWeb audience measurement, distinguishing and counting user sessions2 yearsConsent (art. 6.1.a GDPR)
_gidGoogle Analytics 4WebWeb audience measurement, distinguishing sessions over a 24-hour period24 hoursConsent (art. 6.1.a GDPR)
_ga_[ID]Google Analytics 4WebPersistence of Google Analytics 4 session state2 yearsConsent (art. 6.1.a GDPR)
Google Ads / Firebase Ads SDKGoogle LLCiOS, Android, WebAdvertising retargeting and measurement of conversions from Google Ads campaigns90 daysConsent (art. 6.1.a GDPR)
Firebase Cloud Messaging Token — Marketing notificationsGoogle (Firebase)iOS, AndroidSending marketing communications, promotions, special offers and re-engagement campaignsUntil uninstallation or consent withdrawalConsent (art. 6.1.a GDPR)
TypeformTypeform S.L.iOS, Android, WebDistribution of satisfaction surveys, polls, and user research formsSurvey duration + max. 1 yearConsent (art. 6.1.a GDPR)